Pricing
ICP diagnostic plans.
Start free. Get your health score and top findings at no cost. Upgrade for ongoing intelligence, deep research, and human strategy sessions.
Free
One lifetime diagnosis. See exactly where your targeting leaks money — a media buyer reviews your report.
KES 6,500
/mo
For solo founders and small teams who need ongoing ICP monitoring and actionable reports.
KES 13,000
/mo
For growing teams that need deep research, competitive intelligence, and campaign-level precision.
KES 26,000
/mo
A retained team of B2B media buyers working on your client accounts. You get the platform plus the people.
All paid plans include
Complete ICP diagnosis
Ongoing intelligence
Reports and data
Platform access
Compare all features
Free
Free
Starter
KES 6,500
/mo
Pro
KES 13,000
/mo
Agency
KES 26,000
/mo
Our system visits your actual URL and scores it
Delivered to your dashboard every morning
Save as PDF via your browser print function
Your account manager coordinates across all client accounts
Produced and formatted by your account team
Your branding, your clients
Every diagnosis is read by a practitioner — included on all tiers
Within 24 hours of your diagnosis completing
A real B2B media buyer reviews your findings with you
Multiple practitioners actively working on your accounts
Agency: coordinated by your dedicated account manager
How the diagnosis layers work
All plans
ICP Foundation
Who you are targeting, whether your personas match real buyers, and whether your funnel is designed for them.
All plans
Funnel and Metrics
Your close rate, CAC, LTV, and how your monthly budget maps to qualified outcomes versus wasted spend.
Pro and Agency
Landing Page Audit
Our system visits your actual URL, scores your copy, CTA, trust signals, and conversion friction points in real time.
Pro and Agency
Competitive Intelligence
We research your top 3 competitors, identify their positioning gaps, and benchmark your metrics against your real market.
All plans
CAC and LTV Projections
Your exact cost per customer before and after ICP fixes, your LTV:CAC ratio, and the monthly revenue you recover.
All plans
Human Strategy Layer
Every diagnosis is reviewed by a B2B media buyer — included free. Pro adds a monthly strategy session with one practitioner. Agency gets the full team actively working on your accounts.
Starter and above
Weekly Intelligence
Every week your dashboard updates with new signals: audience drift, competitive moves, benchmark changes, and fresh quick wins.
Starter and above
Ongoing Monitoring
Your ICP health score refreshes monthly. If your targeting drifts or the market shifts, you find out before your CAC spikes.
Pricing questions
Can I upgrade or downgrade at any time?
Yes. Changes take effect immediately. If you upgrade mid-cycle you are charged the prorated difference. If you downgrade, the change applies at the next billing date.
What happens if I exceed my monthly diagnosis limit?
You can purchase additional diagnoses at KES 3,000 each, or upgrade to the next plan. Your existing data and reports are never deleted.
Is the media buyer session a real human?
Yes. Pro subscribers get a monthly 45-minute video call with a B2B media buyer from our team. Agency subscribers get access to a team of media buyers, not just one, who actively work on their client accounts alongside them.
How does the annual discount work?
Annual billing gives you 10 months for the price of 12 (two months free). You pay the full annual amount upfront. Refunds are available within the first 14 days.
What does the free diagnosis include exactly?
Your ICP health score (0-100), your top 3 critical findings with brief descriptions, 3 quick wins you can act on this week, a CAC estimate, and a monthly waste estimate. A B2B media buyer on our team also reviews your report — if they spot a critical gap, they follow up personally within 24 hours. No credit card required. One lifetime diagnosis on the free tier.
Eugene W.
Senior Buyer
Amara O.
Growth Strategist
David K.
Funnel Specialist
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Get started today
Stop guessing. Start diagnosing.
Your first diagnosis is free. No card, no setup, no agency. Just 22 questions, a complete picture of where your ad spend is going, and a media buyer reading your results.